How to Get More Instagram Followers: The Ultimate Guide

by Fabio Peters

Each and every day, thousands of people search the internet for ways to get more Instagram followers and to become the next Insta-famous celebrity. It’s becoming the new career path that a lot of people are pursuing. There is so much attention focused on Instagram right now, it would be crazy to ignore it.

Yes, like with all online trends, they will have an upswing, then they will eventually fall. So, take advantage of this opportunity while it’s HOT!

Woman learning how to get more followers on Instagram.

I don’t want to give you the impression that you will be able the quit your day job, become insta-famous and you will be set for life. It doesn’t work like that for everyone. Your content has to be popular and highly searched to begin with.

However, for any business, Instagram has amazing potential for those who are looking to establish their brand and corporate identity.

So, if you are interested in using Instagram as a marketing tool for your business, but you are not exactly sure how to go about it, please check out these 60 free tips:

1. Post high-quality and visually appealing content

The foundation of growing your Instagram followers begins with posting high-quality and visually appealing content. Quality images or videos capture users’ attention as they scroll through their feeds. Ensure your content is well-lit, sharp, and aesthetically pleasing. Use professional editing tools to enhance your visuals, maintaining a consistent style and theme that aligns with your brand or niche. When your posts consistently stand out for their quality, you’ll attract more followers who appreciate your content.

2. Use relevant and popular hashtags in your posts

Hashtags are like signposts that help users discover your content. Research and include relevant and popular hashtags in your posts. This will increase the visibility of your content to users interested in similar topics. However, don’t overdo it; aim for a mix of broad and niche hashtags to reach a wider but targeted audience. Create a branded hashtag specific to your account, encouraging user-generated content and building a community around your brand.

3. Engage with your followers by replying to comments

Active engagement is crucial for building a loyal follower base. Take time to respond to comments on your posts and direct messages promptly. Engage in meaningful conversations, ask questions, and express gratitude for their support. This not only strengthens your connection with existing followers but also encourages others to engage with your content, knowing you value their input.

4. Collaborate with Instagram users or influencers

Collaborations can significantly boost your follower count. Identify influencers or accounts within your niche and reach out for partnerships. Collaborative posts or shoutouts expose your account to a new audience who share an interest in your content. Ensure the collaborations align with your brand’s values and message to attract engaged and relevant followers.

5. Run contests or giveaways

Contests and giveaways are excellent ways to create buzz around your account. Ask followers to engage with your content, such as liking, commenting, sharing, or tagging friends to enter. Offer appealing prizes related to your niche or brand. This not only boosts engagement but also encourages users to promote your account to their followers, helping you gain more visibility and followers.

6. Cross-promote your Instagram account

Leverage your presence on other social media platforms to promote your Instagram account. Share teasers, highlights, or exclusive content from your Instagram on platforms like Facebook, Twitter, or Pinterest. Encourage your existing followers on other platforms to follow you on Instagram for a complete experience.

7. Share user-generated content

Encourage your followers to create content related to your brand or niche and share it on their accounts. Repost user-generated content (UGC) on your Instagram while giving credit to the original creators. This not only shows appreciation for your followers but also motivates others to create content and engage with your brand.

8. Follow relevant accounts and engage with them

Proactively engage with accounts that share similar interests or are within your niche. Follow relevant accounts, like and comment on their posts, and participate in discussions. This interaction can attract the attention of users who may share your interests and be inclined to follow you back.

9. Use Instagram Stories for exclusive content

Instagram Stories offer a platform for sharing behind-the-scenes moments, exclusive content, and real-time updates. Take advantage of this feature to give your followers a more personal and intimate view of your brand or daily life. Story highlights can organize these moments for easy access, making your account more appealing to potential followers.

10. Post consistently

Consistency is key on Instagram. Establish a posting schedule that works for you and your audience, whether it’s daily, a few times a week, or on specific days. Regular posting keeps your followers engaged and ensures your content appears consistently in their feeds, increasing your chances of gaining and retaining followers.

11. Optimize your Instagram bio

Your Instagram bio is your first impression on potential followers. Craft a clear and compelling bio that concisely describes your brand, niche, and what followers can expect from your content. Include a call-to-action (CTA) or link to direct visitors to your website or a specific landing page.

12. Include a call-to-action in your captions

Every caption is an opportunity to engage your audience. Include a call-to-action (CTA) that encourages followers to like, comment, share, or save your post. Engaging with your content in these ways not only boosts visibility but also signals to the Instagram algorithm that your content is valuable, potentially leading to more exposure.

13. Use Instagram Insights

Instagram Insights provides valuable data about your audience’s demographics, behaviors, and preferences. Use these insights to refine your content strategy. Tailor your posts, timing, and content to align with what resonates most with your followers, ensuring you continue to attract and retain them.

14. Collaborate with local businesses

Partnering with local businesses or organizations can help you tap into a local audience. Collaborate on promotions, events, or giveaways that benefit both parties. This cross-promotion can introduce your account to a new, geographically relevant audience.

15. Run Instagram ads to reach a wider audience

Instagram’s advertising platform allows you to target specific demographics, interests, and behaviors, expanding your reach beyond your current followers. Invest in well-designed ads that align with your brand and target audience to attract more followers.

16. Participate in popular Instagram challenges

Stay up-to-date with popular challenges, trends, and hashtags within your niche or on the platform as a whole. Participate in these trends by creating content that aligns with them. This can increase your visibility and attract users searching for or following those trends.

17. Tag relevant accounts to increase visibility

Tagging relevant accounts or locations in your posts can increase visibility to users interested in those subjects or places. This practice can lead to more engagement and followers, especially when your content aligns with the tagged accounts or locations.

18. Host Instagram Live sessions

Instagram Live sessions provide a unique opportunity to connect with your audience in real-time. Use this feature to conduct Q&A sessions, share insights, or provide sneak peeks into upcoming projects. Engaging with your followers live fosters a sense of community and can attract new followers who want to be part of these interactive experiences.

19. Use Instagram’s “Highlights” feature

Instagram Highlights allows you to curate and showcase your best-performing content. Organize your Highlights into categories or themes that represent your brand. When users visit your profile, they can easily access these curated collections, giving them a glimpse of your top content.

20. Share exclusive discounts with Instagram followers

Reward your followers with exclusive discounts, promotions, or offers. Make it clear that these deals are only available to your Instagram audience, incentivizing users to follow your account to access these benefits.

21. Post content related to trending topics or events

Stay current by posting content related to trending topics or events within your niche or in the broader cultural landscape. This demonstrates that you are in touch with the latest developments and can attract users interested in those discussions.

22. Create a visually pleasing Instagram feed

A cohesive and visually appealing feed is attractive to potential followers. Develop a consistent theme or aesthetic for your feed, such as a specific color palette or style, that aligns with your brand. This makes your profile more visually appealing and memorable.

23. Engage with your followers’ content

Show appreciation for your followers by engaging with their content. Like and comment on their posts to build a sense of community and reciprocity. This interaction can encourage them to visit your profile and follow you in return.

24. Collaborate with photographers for unique content

Collaborating with photographers, designers, or other creatives can result in unique and eye-catching content. Their skills and perspectives can add depth to your content, attracting followers who appreciate creativity and originality.

25. Share informative or educational content

Position yourself as an authority in your niche by sharing informative or educational content. Create posts, carousels, or Instagram Guides that offer valuable insights, tips, or tutorials. Followers interested in learning from your expertise are more likely to follow your account.

26. Share reviews from satisfied customers

Boost your credibility by sharing testimonials or reviews from satisfied customers. These endorsements validate your product or service and can attract potential customers who trust the experiences of others.

27. Use Instagram’s Explore page

Explore the Explore page to discover and engage with new accounts related to your interests or niche. Liking, commenting, and following accounts you discover there can lead to reciprocal follows from users who share your passions.

28. Respond to direct messages promptly

Promptly respond to direct messages (DMs) and provide helpful information or assistance when needed. This personalized interaction demonstrates your commitment to your followers and can foster positive relationships.

29. Optimize your Instagram profile

Incorporate relevant keywords into your Instagram profile to improve discoverability. Use keywords in your bio, captions, and alt text for images. When users search for these keywords, your profile is more likely to appear in their results.

30. Use Instagram’s IGTV feature

IGTV is a platform for sharing longer-form video content. Utilize this feature to create in-depth tutorials, interviews, or informative videos that showcase your expertise and engage your audience on a deeper level.

31. Share behind-the-scenes stories

Offer your followers a glimpse behind the scenes of your creative process or daily life. Share stories, photos, or videos that humanize your brand and create a sense of connection between you and your audience.

32. Participate in Instagram engagement groups

Joining comment pods or engagement groups can help boost your post’s initial engagement. However, be cautious not to rely solely on these groups, as organic engagement is more valuable in the long run.

33. Host Instagram takeovers with industry experts

Collaborate with influencers or industry experts to host Instagram takeovers on your account. This not only introduces their audience to your account but also provides fresh and engaging content for your followers.

34. Share personal stories or experiences

Share personal stories or experiences that connect with your audience on a human level. Authenticity and relatability can be powerful tools for attracting and retaining followers.

35. Use Instagram’s carousel feature

The carousel feature allows you to share multiple images or videos in a single post. Use it to create engaging and informative content that encourages users to swipe through and engage with your content.

36. Collaborate with micro-influencers

Micro-influencers often have highly engaged and niche-specific audiences. Partner with them to promote your brand or products, reaching a dedicated and relevant follower base.

37. Use geotags in your posts to target local audiences

Geotags are a powerful tool for reaching local audiences. Tagging your location can attract users who are interested in your area or products and services available there.

38. Share tips, tricks, or hacks related to your industry

Position yourself as a helpful resource by sharing tips, tricks, or hacks related to your industry or niche. Valuable information can attract followers seeking knowledge and expertise.

39. Repurpose popular content from other platforms

If you have popular content on other platforms, repurpose it for Instagram. Share snippets, highlights, or teasers that drive traffic from other platforms to your Instagram account.

40. Run Instagram-specific promotions or discounts

Offer exclusive promotions or discounts on your Instagram account to incentivize users to follow you. Highlight these offers in your captions and Stories to ensure they reach your audience.

41. Use Instagram’s “Swipe Up” feature

The “Swipe Up” feature in Stories allows you to link to external content, such as blog posts, articles, or product pages. Use this feature strategically to drive traffic to your website or other relevant destinations.

42. Share motivational or inspirational quotes

Motivational or inspirational quotes resonate with many users. Share quotes that align with your brand or niche, inspiring your followers and encouraging them to engage with your content.

43. Create interactive Instagram polls or quizzes

Engage your audience with interactive content like polls, quizzes, or surveys in your Stories. Encourage participation and collect valuable insights from your followers.

44. Share before-and-after transformations

Before-and-after transformations or progress pictures are compelling visual content. Use them to showcase the benefits of your products, services, or expertise, capturing the attention of potential followers interested in similar transformations.

45. Use Instagram’s shop feature

If you have a product-based business, utilize Instagram’s shop feature to tag and sell products directly from your posts and Stories. This streamlined shopping experience can convert followers into customers.

46. Partner with charitable organizations

Support a cause or charitable organization and share your philanthropic efforts on your Instagram account. This not only showcases your values but can also attract followers who resonate with your charitable initiatives.

47. Conduct Instagram Live Q&A sessions

Instagram Live Q&A sessions provide an interactive platform to address your followers’ questions and concerns in real-time. This personal interaction can foster a sense of community and encourage more users to follow you.

48. Use Instagram’s AR filters or stickers

Leverage Instagram’s AR filters and stickers to make your content more engaging and interactive. Create custom filters or use popular ones to encourage users to engage with your content.

49. Share user testimonials or success stories

User testimonials and success stories can build trust and credibility. Share real-life experiences and outcomes related to your brand or offerings, inspiring confidence in potential followers.

50. Optimize your posting times

Analyze your Instagram Insights to determine when your audience is most active. Post your content during these peak hours to increase visibility and engagement.

51. Share sneak peeks of upcoming projects

Create excitement and anticipation by sharing sneak peeks or previews of upcoming projects, products, or releases. This teaser content can keep your followers engaged and eager to see what’s next.

52. Collaborate with Instagram influencers for shoutouts

Partner with Instagram influencers who align with your brand or niche for sponsored posts or shoutouts. Their endorsement can introduce your account to their dedicated followers.

53. Share lifestyle content to humanize your brand

Humanize your brand by sharing lifestyle or behind-the-scenes content. Show the people behind your brand, share their stories, and offer a glimpse into your company culture.

54. Create Instagram Guides to share valuable content

Instagram Guides allow you to curate and share valuable content in a structured format. Create guides that provide in-depth information, resources, or recommendations related to your niche.

55. Host Instagram contests or challenges

Host Instagram contests or challenges that encourage user participation. Craft creative and engaging contest themes that align with your brand and attract a wider audience.

56. Utilize Instagram Reels and video content

Instagram Reels and video content are increasingly popular. Incorporate short video clips, tutorials, or entertaining Reels into your content strategy to diversify your offerings and engage users who prefer video content.

57. Engage with relevant events or hashtags

Stay active and engaged with relevant industry events, conferences, or trending hashtags. Participate in discussions and showcase your expertise to attract followers who share your professional interests.

58. Stay true to your brand

Consistency in branding is crucial for attracting followers who resonate with your niche or message. Stay true to your brand identity, values, and messaging to create a cohesive and appealing Instagram presence. Followers who align with your brand will be more likely to engage and remain loyal.

59. Focus on Entertainment

Focusing on entertainment to gain more Instagram followers involves creating content that is engaging, entertaining, and appealing to a broad audience. By focusing on entertainment and consistently delivering content that delights and engages your target audience, you can attract more followers who appreciate your entertaining approach to Instagram.

60. SEO for Instagram

SEO, or Search Engine Optimization, for Instagram involves optimizing your Instagram profile and content to improve its visibility in Instagram’s search results and explore page. By optimizing these aspects, you can enhance your Instagram presence and make it easier for users to discover your profile and content.

Bonus Tip:

Direct message influencers in your location. You can do this by going to the PLACES tab in the search field. When you do this, a list of businesses will show up related to that keyword you typed in.

Go to each one of their Instagram pages, like their images, comment and then Direct Message them by clicking the three dots in the top right corner. This is a great way to start a relationship with a business in your region.

The main thing to take away from these 60 tips is the importance of engagement. It won’t matter how many followers you have, if you don’t engage with them and create a relationship. That is how you will convert followers into paying clients or customers.

If you take the steps listed above, I guarantee that you will increase your Instagram following by a significant amount. It seems like hard work, but if you begin to implement these tactics slowly into your Instagram posts, your Instagram page and your business will grow.

Thank you for your time. I’ll be back with more Instagram tips, so stay tuned. I hope this brought you some value. See you soon. Take care!

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