4 Steps to creating the perfect logo
The best logos are not done in a few minutes, hours or even days. It takes a lot of thought into the imagery, colors, typography and research into the industry of a particular business. Too many people and businesses don’t make the investment into creating a memorable symbol that will be the corporate identity of your business.
Keep It Simple
Too many people make the mistake of wanting a complex logo with a lot of detail. The best logos are simple, easy to remember and recognize. Simple logos also make it easy to use on a variety on promotional material.
Make it easy to remember
The best logos are easy to remember. You want people to automatically recognize your brand upon seeing your logo. You only have one chance to make a good first impression with your potential customers.
Choose right colors
The colors you choose can make all the difference when designing a logo. Colors evoke emotion. They also represent certain industries. For example, if you are in the medical space, blue is an industry standard. You would not want to use green or orange for a medical logo.
Make it multipurpose
As mentioned above, being able to use your logo on a wide variety of promotional material is very important. Not everything is online. When sending to the printer, you need to keep in mind that printers work in CMYK color format. There is a limited about of color combinations that can be used when sending the logo for printing material. Keeping the colors at a minimum will save you a headache later.