How to Use ChatGPT to Design a WordPress Website

How to Use ChatGPT to Plan a WordPress Website Structure?

As a professional web designer with over 20 years of experience, I’ve seen how overwhelming it can be to structure a new website from scratch — especially for business owners who aren’t sure where to start.

That’s where ChatGPT comes in. You can use it as a brainstorming partner to map out your entire WordPress website structure.

Simply describe your business, target audience, and goals, and ChatGPT can suggest a logical page hierarchy — for example: Home, About, Services, Portfolio, Blog, and Contact.

It can also help you break down each page into key sections, like headlines, calls-to-action, and content blocks.

I often use ChatGPT with clients during strategy sessions to explore different layout ideas and user flows before we even start designing.

It’s not a replacement for expert UX planning, but it’s a powerful tool for getting clear, organized, and focused — fast.

Whether you’re building your first site or refreshing an old one, ChatGPT can help you plan a structure that makes sense for your visitors and your goals. 

Can ChatGPT Help Write Website Content for WordPress?

Absolutely — and I use it all the time as part of my content strategy process.

Whether you’re writing your homepage, services pages, or even your About page, ChatGPT can help you turn rough ideas into polished website copy.

The key is giving it clear direction. For example, tell it who your target audience is, what your business offers, and the tone you’re going for (professional, friendly, modern, etc.).

I’ve used ChatGPT to draft everything from SEO-friendly service descriptions to compelling calls-to-action and value propositions that resonate with visitors.

It’s also helpful for avoiding writer’s block — you can ask it to rewrite a paragraph, shorten long text, or simplify technical language.

That said, I always recommend reviewing and refining the copy to make sure it reflects your brand voice and speaks directly to your audience.

ChatGPT is a powerful writing assistant, not a replacement for strategy.

But when used properly, it can save hours of time and help you create website content that’s clear, engaging, and conversion-focused.

How Can ChatGPT Help Choose a WordPress Theme?

Choosing the right WordPress theme can be one of the most overwhelming parts of building a website — especially with thousands of options out there.

Over the years, I’ve helped many clients narrow down themes based on their industry, goals, and design preferences.

ChatGPT can be a great starting point. By simply telling it what kind of business you have, what features you need (like e-commerce, booking, or blog functionality), and your design style (minimal, bold, corporate, etc.), ChatGPT can suggest specific themes or at least guide you in the right direction — like recommending Astra for speed and flexibility or Kadence for design freedom.

While it won’t replace professional insight into performance, SEO compatibility, or long-term scalability, it’s a great way to explore options you may not have considered.

I still recommend testing themes in a staging environment and checking reviews, but ChatGPT can definitely help you narrow your choices and avoid decision fatigue — especially if you’re not sure where to begin.

How to Use ChatGPT to Write SEO Titles and Meta Descriptions

Writing SEO titles and meta descriptions can be tricky, especially if you’re trying to get them to rank and encourage clicks. That’s where ChatGPT becomes a real time-saver.

I often use it to brainstorm different versions of page titles and meta descriptions based on specific keywords I want to target.

You just need to provide some context — the page topic, your primary keyword, and the tone you’re aiming for (professional, casual, persuasive, etc.).

For example, you can ask: “Write an SEO title and meta description for a WordPress SEO service targeting small businesses in Montreal.” ChatGPT will generate a few options, and you can fine-tune from there.

I still recommend keeping titles under 60 characters and meta descriptions under 155 so they display properly in search results.

While it’s no substitute for a full SEO strategy, ChatGPT helps create optimized, relevant content faster — and makes the whole process a lot less intimidating for beginners and business owners alike.

Can ChatGPT Help Write Call-to-Actions for My Website?

Yes — and if you’ve ever struggled to write a strong call-to-action (CTA), ChatGPT can be a huge help. CTAs are one of the most important parts of any website.

They guide your visitors toward what you want them to do — whether that’s booking a call, signing up for a newsletter, or making a purchase.

I regularly use ChatGPT during web design projects to brainstorm CTA copy that fits the tone and goal of the page.

You can ask it to generate CTAs that are clear, action-driven, and tailored to your audience. For example, “Write 5 call-to-actions for a web design service targeting small business owners” will give you solid options you can tweak.

It’s also great for testing different styles — direct, friendly, persuasive, or even playful.

That said, always test your CTAs in context. A great CTA needs to match your overall design and lead naturally from the surrounding content.

With a bit of direction, ChatGPT can help you turn vague phrases into buttons that actually convert.

How to Use ChatGPT to Come Up with Blog Post Ideas

If you’ve ever stared at a blank screen wondering what to blog about, you’re not alone — it happens to business owners and even seasoned content creators.

The good news? ChatGPT is excellent at helping you generate blog post ideas quickly and strategically.

I use it all the time when planning content for my own website or client blogs. Just give it a bit of direction — like your industry, your target audience, and the type of content you want (educational, how-to, opinion, etc.) — and it can generate a list of blog topics tailored to your goals.

For example, “Give me 10 blog post ideas for a WordPress web designer who helps small businesses” will return focused, relevant suggestions.

You can even ask it to generate ideas around specific services, FAQs, or seasonal trends.

While I still recommend refining each idea with SEO and keyword research, ChatGPT is a great starting point to keep your blog consistent, valuable, and aligned with your audience’s needs.

How to Design a Contact Form or Lead Capture with ChatGPT

Designing an effective contact form or lead capture flow isn’t just about adding fields — it’s about guiding your visitor toward taking action without overwhelming them.

I often use ChatGPT to help map out simple, user-friendly form layouts based on the goals of the website. For example, if a client wants to generate service inquiries, I’ll ask ChatGPT to suggest the ideal form fields for that purpose.

You can say something like, “What fields should I include in a contact form for a web design business?” and it will give you a clean, professional list — like name, email, service needed, budget range, and a short message field.

It can also suggest thank-you messages, follow-up email copy, or even help write the microcopy that appears above or below each field.

The key is to provide context so the form stays focused and friction-free.

ChatGPT won’t build the form for you, but it can definitely help you plan the flow and content — saving you time and making sure every interaction feels intentional and well-designed. 

Can ChatGPT help recommend the Best WordPress Plugins?

With thousands of WordPress plugins available, it’s easy to feel overwhelmed trying to choose the right ones — especially if you’re not sure what to look for.

Over the years, I’ve worked with a wide range of plugins for everything from SEO and performance to forms, backups, and security.

ChatGPT can be a great tool to help you narrow down your options. Just tell it what you need — for example, “What’s the best plugin for image optimization on WordPress?” — and it will give you a curated list based on performance, reviews, and features.

It’s not a replacement for testing or reading user feedback, but it’s a fast way to get recommendations you can explore further.

I often use ChatGPT in my own process to compare plugins or discover lesser-known tools that still do a great job.

Whether you’re building a blog, an online store, or a business website, ChatGPT can guide you to the right plugins — especially when you’re not sure where to start.

Can ChatGPT Help Fix Common WordPress Errors or Bugs?

Yes — ChatGPT can be surprisingly helpful when you’re troubleshooting WordPress errors, especially if you’re not sure what’s causing the issue.

I’ve used it many times to get quick insight into things like the white screen of death, plugin conflicts, or PHP errors.

You can copy and paste an error message into ChatGPT and ask, “What does this mean and how do I fix it?” — and it will usually explain the issue in plain English, along with a few possible solutions.

It’s especially useful for beginners who might feel overwhelmed digging through support forums.

That said, while ChatGPT is great for identifying common causes and offering step-by-step guidance, it doesn’t have access to your server or website backend — so it won’t replace a developer or manual testing.

But if you’re comfortable working in your WordPress dashboard or cPanel, it can help you fix small problems faster and with more confidence.

Just make sure to always back up your site before making changes.

How to Use ChatGPT as a Virtual Assistant

Think of ChatGPT as a smart, reliable assistant you can tap into anytime during a web design project.

I use it daily to speed up everything from writing content and generating ideas to solving small technical issues and creating client-facing documents.

For example, you can ask it to draft proposals, write onboarding emails, generate image alt text, or even help explain technical concepts to non-technical clients.

It’s also great for brainstorming wireframe structures, creating to-do lists, or outlining project timelines.

While it’s not a replacement for design software or developer tools, it’s a huge time-saver for planning, communication, and repetitive writing tasks.

I’ve found that using ChatGPT as part of my workflow helps me stay focused on the creative and strategic parts of the project, while letting AI handle the heavy lifting of admin and ideation.

If you’re a solo designer or freelancer, ChatGPT can feel like having a second brain — without the overhead.

Conclusion

Building a WordPress website can be a challenging but rewarding experience, especially when you have the right tools at your disposal.

ChatGPT, while not a substitute for hands-on experience or professional training, can serve as a useful assistant to answer questions, offer guidance, and even troubleshoot issues in real time.

In my personal experience, using ChatGPT has been like having a knowledgeable friend by my side—one who’s available 24/7 and can help with everything from technical issues to creative brainstorming.

If you’re starting out or need an extra set of “virtual” hands, ChatGPT can be an invaluable resource in your web design toolkit.